Alexander Falconer

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From Wikipedia, the free encyclopedia
Alexander Falconer is a Digital Experience Director based in New York City.

Leveraging a multi-disciplined background in Visual Media and Communications, Alex provides thoughtful solutions to complex design and branding questions.

‍He prides himself on an ability to build brand identities from the ground up, using his diverse skillset and lateral thinking approach to help clients find, refine and reimagine their voices.

In his spare time he records music, scribbles and stops his cats from fighting.
Tools: Adobe Creative Cloud, Figma, Webflow, Logic Pro, StyleGAN, Pens, Pencils, Paint
Email: alexfalconer.work[at]gmail.com
Phone: (475) 217 5166
LinkedIn: linkedin.com/in/falconer-work/
CV
Skills: Branding & Identity, Graphics, Motion, Print, Layout, Typography, Video Editing, Web, UX / UI, JavaScript, HTML, CSS, Copywriting, Sound Design, Music Composition, Fine Art.
work: |wûrk|  -  n.

Strategy

Strategy

Laying the foundation for everything that follows. Clarifying your why and who, ensuring every creative decision serves a purpose.

• Audience and market research
• Brand positioning and competitive analysis
• Messaging frameworks and narrative development
• Campaign and content strategy
• Creative concepting and direction

Identity

Identity

Defining how you’re recognized and remembered, translating values into a distinct, lasting presence.

• Logo and brandmark design
• Typography systems and color palettes
• Imagery, photography, and illustration guidelines
• Iconography and motion principles
• Tone of voice, copy style, and taglines
• Brand guidelines and toolkits

Design

Design

Transforming identity into creative expressions across mediums and platforms, ensuring consistency and captivating experiences.

• Web and UI/UX design
• Graphic and print design
• Motion graphics and animation
• Product and packaging design
• Environmental and experiential design
• Prototyping, wireframes, and user flows

Development

Development

Executing the technical processes that produce functionality, ensuring your digital world is not just beautiful, but usable.

• Front-end web development (HTML, CSS, JS)
• CMS integration (Webflow, WordPress, etc.)
• Responsive design and cross-browser testing
• Interactive elements and custom code
• Performance optimization and accessibility compliance
• Launch support and implementation

Insights

Insights

Turning data into creative opportunity. Post-launch insights close the loop between strategy and execution.

• Analytics setup and reporting (Google Analytics, heatmaps, etc.)
• Tracking engagement, retention, conversion, and unique users
• User behavior analysis and feedback loops
• A/B testing and iterative design improvements
• Performance dashboards and reporting
• Growth and optimization strategies