Turnout is a Manhattan-based digital ticketing startup, utilizing Web3 technology to provide timeless real world experiences for musicians and fans alike.
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As Design Lead, I worked with the founders to develop their brand identity from the ground up and produce a product prototype for 1st round investors.

Unlike the lion's share of Web3 companies, Turnout uses blockchain technology toward benefitting users' real world lives. I boiled this mission down to a simple slogan, "A new tool for timeless experiences."

For the logo, I visually abstracted the "ticketing" concept to its geometrical essence - a simple stack of rectangles. As a color of life, physicality and vigor, I saw red as a fitting choice.

Creating a simple flow chart, I marked the user journey from sign-up through profile building and ticket purchase. The app doubles as a form of community-building social media, letting users connect with fellow fans to showcase their digital ticket collections and accompanying gig photos.

Drawing inspiration from the DIY music scene I spent much of my youth participating in, I incorporated Xerox'd show fliers and rowdy gig photography into the promo materials.

Using Turnout, artists and venues are able to attach additional forms of content to the tickets at a higher price mark-up, such as set-lists, pre and post-show vlogs, merch vouchers and other show-related ephemera.

By tying the tickets to the blockchain, fans and artists are able to re-sell the tickets and proprietary content while earning a percentage of every successive resell.